Notes on design, build and scale.
What we have learned shipping websites, brands and paid media for founder led companies. No theory, only the things that changed a number.
Why most brand websites look great and sell nothing
A beautiful site that does not move a number is decoration. Here is the structure we use to make design pay for itself.
Brand systems that survive contact with a growing team
Logos are easy. Building a system that stays consistent when six people are shipping assets every week is the real work.
The first 90 days of a performance account
What we actually do between kickoff and the point where spend starts compounding, week by week.
SEO for founder led brands with no content team
You do not need forty articles a month. You need the right twelve pages and the discipline to keep them current.
Content and UGC that earns attention instead of buying it
How to build a creative pipeline that feeds paid, organic and sales without burning out your team.
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