Rashi Advisor.
A modern astrology product, brought to market with a brand and a marketing site that make an ancient practice feel credible and calm.
An ancient practice, presented with modern product clarity.
Brand identity, product narrative and a conversion-focused marketing site built to take a consumer app from soft launch to public launch.
What we delivered.
A serious product in a noisy, low trust category.
Rashi Advisor had a genuinely well-built consumer app in a category full of clutter and hard-sell funnels. The brand had to signal calm, credibility and care before a single reading was sold.
Restraint as a trust signal.
We stripped the category cues no countdowns, no fear led copy and built a quiet, editorial system around clarity: what you get, who reads it, and what happens next.
A marketing site tuned for install intent.
Fast, content-led pages with structured data for every reading type, a clear pricing story, and app-install flows measured end to end. Mobile LCP at 1.1s.
A launch that carried into the stores.
Launch content, SEO foundations and a lightweight paid program lifted install conversion 92% against the soft launch baseline, with a 4.8-star store rating held through scale.
A calm, credible identity built to carry an ancient practice into a modern product.
“They gave us a brand people trust immediately. In this category, that is the whole game.”